ACOI, THE CHALLENGE OF SCIENTIFIC COMMUNICATION
‘Medicine is a mix of science, wisdom and technology,’ (Robert Platt)
Cassiopea looks after communications for ACOI, the Association of Hospital Surgeons Italy and in particular their press office, management of their social networks – which includes planning for four different platforms: Facebook, Twitter, LinkedIn and Instagram, the creation of a bimonthly online journal and coordinating the overall image.
The social platforms represent an online showcase for specialists in the sector who can find all the official new, information and events in the world of medicine and surgery. The language used, while being specialist and professional, is made simpler and more intelligible so that it can also be accessible to a non-technical public. Moreover, Cassiopea also looks after the press office and media relations with the main national newspapers and publishing groups, and this is what gave birth to the idea of an bimonthly online journal where you could bring together the most important news and updates from the Association of Hospital Surgeons Italy.
TYPES OF COMMUNICATION
Press office, social media content, website management, online journal editing.