MARTA LEONORI, AN EXAMPLE OF SUCCESS FOR THE LAZIO REGIONAL COUNCIL

‘Its best to keep yourself clean and sober, you are the window through which you see the world’. (George Bernard Shaw)

Cassiopea has continued the entire communication strategy of the Lazio Regional Council candidate Marta Leonori, developing a plan which best demonstrated her personality and her political programme. Marta Leonori was highly esteemed and respected by citizens for her sober and clean personality and they had long wanted her to pursue a political career. This was the jumping off point which led to the electoral campaign ‘Marta at last’. Our company created all of the communication material, leveraging the candidate’s dependability, commitment and dedication to her political programme based on innovative choices, favouring technological projects and start ups, and for her commitment to the rights of women and young people.  Marta Leonori received the most votes of all candidates in Rome and was elected to the Lazio region.

Types of communication

 Cassiopea created the visual identity with graphics and layout, created a website adding a section for news, a newsletter and social media pages (Facebook and Twitter), curating the content throughout the electoral campaign. Cassiopea currently still runs the newsletter and co-manages the social media pages.

Geographical area of interest:

 Rome and Nationwide